Overview
In a project sponsored by the Public Art Fund, Muntadas installed the fifty-second message This is not an Advertisement on the electronic Spectacolor lightboard that then dominated New York's Times Square. Every twenty minutes, between commercial advertisements, the sign broadcast the text: "This is not an advertisement... subliminal... speed... fragmentation," alluding to the surrounding media environment of marketing and billboards. With each successive signal, the message became more distorted and abstract, until it was rendered virtually illegible.
Frequently Asked Questions & Story Details
Who directed This Is Not an Advertisement?
This Is Not an Advertisement was directed by Antoni Muntadas.
Where was This Is Not an Advertisement produced?
It was produced by companies including Unknown Production Companies in Unknown Countries.
This Is Not an Advertisement Ending Explained & Trivia
The ending of This Is Not an Advertisement wraps up key thematic points regarding its characters. The film showcases excellent use of sound design, writing, and visual effects to create an immersive cinematic environment. For full analysis of ending theories, you can check out our corresponding articles in the Lumaflicks Blog section.
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